Dental Marketing Services for Scaling Your Dental Practice
Effective dental marketing services are a must if you want to scale your dental practice in the digital age. Get started today with Sail Away Media.
Dental Marketing Services
Dental marketing refers to anything done to attract clients to your dental websites. This may include concrete things such as the list of services you provide or the way your staff answers the phone. It may also refer to diffuse elements of marketing such as the layout of the waiting room or the logo which establishes the image of your brand in the client’s mind.
In the modern marketing landscape where you can no longer rely on word of mouth, dental marketing is all about getting clients from the internet through a variety of strategies and tactics. For online marketing for dentists to be successful, it is critical to choose the appropriate dental marketing strategy.
While most strategies will require that you identify the best market segment to target and the best message to use, how much money you spend will also depend on the geographic location and competition you are facing.
At Sail Away Media, we are dental marketing experts that have helped hundreds of dental practices generate more clients through the provision of dental marketing services that include:
- Pay Per Click (PPC) advertising
- Social media marketing, and
- Organic social media
Other dental marketing services that are common in the dental industry include:
- Display advertising
- Business directories, maps, and listings
- Local SEO
- Marketing automation and direct mail marketing
- Email marketing
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Benefits of Dental Online Marketing Services
In the modern world, most dental patients prefer to find dental and oral care-related information online. This provides a great opportunity to acquire new patients by creating a positive impression through online marketing for dentists’ strategies.
Through social media, google ads, online reviews, and search engine optimization, Sail Away Media can influence your brand’s online reputation and the impression patients have of your dental practice. This is important since reviews have been shown to be just as trusted as personal recommendations.
Some of the benefits of digital dental marketing that Sail Away Media will provide to your dental practice include:
- Access to Result-Driven Marketing Strategies – Our strategies will increase visibility for your website while educating potential patients about the services offered at your dental practice.
- Better Brand Visibility and Better Conversions – Through paid search on social media, we help you differentiate your business as a trusted dental care brand through internet branding and local SEO. This can help prospective clients easily find your business when they are searching online for a dentist near them.
- Better Engagement – Using social media, we put in place strategies to keep your dental website easily accessible and more visible on the search engines. This can also result in better patient satisfaction as they can communicate with your dental practice more conveniently.
- Reputation Management – Through active digital marketing efforts, we craft online reputation management strategies to develop a stellar reputation for your dental practice that will be known for providing excellent services.
- Build Credibility and Authority – Through social media posts, you can build credibility and authority as the go-to resource on questions and information related to dental care.
“Alyssa and Sail Away Media did a really great job for us! The work was completed in the timeframe that it was promised and the quality of the work was excellent. I highly recommend this company”
“This company is such a pleasure. The experience was professional and the energy was creative the entire step of the way. Alyssa is a dream to work with!”
Daydream Production House
“Sail Away Media has been running our social media marketing program for the past 5 years. I can’t tell you how pleased we have been with their knowledge, innovation and professional skills. They have made our business a buzz in our market.”
Dr. Anna Hong
Dental Marketing Solutions and Dental Marketing Strategy
The dental marketing solutions to attract new patients that we provide at Sail Away Media can be categorized into paid social media local search ads and paid search campaigns. Every one of these strategies has its own application and benefits that we will customize depending on your unique circumstances.
Paid Search Campaigns
Paid search campaigns are one of the fastest ways of enhancing your online presence and getting more patients to visit your website. While it is one of the most underutilized marketing tactics, Google Pay Per Click, otherwise known as PPC, will increase visibility and get website visitors fast.
At Sail Away Media, we have PPC experts with the data and track record that will help you run an effective and affordable campaign for your budget. We will craft an effective PPC strategy that will complement your other marketing activities and help you achieve your long-term goals.
Local Search/Local Maps Advertising
Local search ads are one of the quickest ways to get exposure on Google Listings and Maps. Exposure in local search can drive a lot of traffic from prospective patients to your dental office.
We use these ads to do marketing for local searches such as “dentist near me” or “dentist in Ohio.” These are highly converting searches as the clients are further along the funnel and are ready to visit a dentist. By having your ad on top of these listings you can get prospective clients calling your practice or clicking through to your dental website in no time.
Paid Facebook Advertising
Facebook paid advertising is an excellent online marketing strategy for acquiring new patients. The great thing about Facebook paid search is that you can target your ads towards the right audience and then direct them to appropriate landing pages.
This can be helpful in reducing marketing spend as you can target your ads only at people looking for the specific services you provide. Moreover, since Facebook ads are often just a third of what you usually pay for Google ads, you can get a lot more leads for less.
Dentist Internet Marketing and Search Engine Optimization
Dental search engine optimization (SEO) and dental organic campaigns have recently become very popular as the price of PPC ads has continued to rise.
As opposed to paid search, ranking on the search engines is a longer-term strategy that requires at least six months of investment before your dental practice reaps the returns.
Since most dental practices want new patients now, we usually recommend that you go with paid search which gets immediate results. Nonetheless, both have a place in your dental SEO strategy and you can incorporate both if you have the advertising budget for it.
Dental SEO strategies usually involve a combination of offsite (such as reviews, Google My Business, and backlinks) and onsite elements (such as writing meta tags, titles, URL structures, and fixing your internal links.)
If you are looking for a one-stop solution, Sail Away Media is always ready to help you with all offsite and on-site optimizations needed to propel your dentist practice to the top.
Social Media for Dentists Websites
Social media is one of the most effective digital marketing strategies for dentists. At Sail Away Media we recommend that dentists make use of Facebook as it is the platform with the most reach among all social media channels.
Some of the benefits of Facebook advertising for dentists include:
- Faster Generation of Leads – With a unique selling proposition and brand exposure, you can generate new patients fast. With a good marketing agency guiding your marketing strategy, you can get more website visitors and new patients within hours rather than having to wait for months as compared to traditional SEO techniques which can take months or even years to rank on the organic results.
- Brand Recognition – Even though organic search ranking is not entirely dependent on social media advertising, it has been shown to improve brand recognition. This can result in better click-through rates, higher patient volume, and enhance the success of other online marketing strategies such as SEO.
- Improved Patient Retention – Social media makes it possible to communicate with your prospective and existing patients, which can result in better retention rates. This is critical as it costs a lot more to acquire new patients than to retain existing patients.
- Improved Credibility – By writing compelling content that answers your client’s questions and provides the information they need, you will become the go-to dental resource online which will result in more clients.
If you are looking to enhance your social media outcomes, contact our experts to help you with social media strategies that will blow the competition out of the water.
Finding the Best Dental Marketing Companies for Your Dental Practice
One of the most important factors for the success of your online marketing efforts is to choose a digital marketing agency that is a great fit. Some of the metrics to take into account include technology, data, and the service offered.
A great dental marketing agency comes with a great team that has experience and knowledge about dentists, the dental market, and dental SEO. They have to know the best keywords to target, the challenges dentists face, and the terminology patients use.
The best agency needs to have a team rather than a one-man team running everything. Given that online marketing is multifaceted, you need experts in the different aspects of running ads on Google or Facebook.
While teams can be expensive, you get expert paid search experts, content strategists, technologists, and digital strategists that will ensure your online marketing efforts are a success.
The best dental marketing company will have the big data that will make it possible to spend your hard-earned dollars in the most efficient manner. With data, it is easy to determine what does not work and what does. This allows you to spend your marketing more effectively as you can double down on what is working and cut down on less profitable campaigns.
Dentist marketing, just like dentist practice, is ever-evolving and the best agencies make use of sophisticated technology for campaign measuring and tracking. Sail Away Media dental marketing company has the most up-to-date technologies for call tracking, campaign monitoring, keyword research, and content strategizing to help get new patients for your dental practice.
For more than a decade, Sail Away Media has been running successful dental digital marketing campaigns for our dental clients. With our experience and data solutions on your side, we have the edge to help you beat the competition. Our dental marketing programs are made to enhance your dental practice’s conversion rates and revenues. We are also experts at retaining existing patients as well as in referral and revenue-generating programs for dentists. Contact us today for a free consultation on how we can help you with your dental SEO project.
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