The Complete Guide to Dental Facebook Marketing
Dental Facebook marketing is an effective way to build your patient base. This guide covers everything you need to know to get started.
The Basics of Facebook Ads for Dentists
Most dental offices scoff at the idea of social media marketing. They think, “Who would want to follow a Facebook page that tells you to brush your teeth?”
You may be surprised to hear that Facebook advertising is so powerful that it can help any business. Yes, including your dental office.
Through well-executed dentists’ Facebook marketing, you can get the results that traditional advertising doesn’t generate anymore. Facebook ads for dentists have the potential to attract new patients and help you keep up with local competitors.
Of course, you won’t have any luck attracting potential patients if you aren’t smart about managing your dental Facebook ad campaigns. So, let’s take a look at how dental professionals can make the most of their online marketing efforts using dental Facebook ads.
We are featured in
Getting Started With Facebook Dental Marketing
Looking for simple ways to get into Facebook online marketing? We recommend you start by defining your Facebook advertising campaign’s objective.
Are you trying to build awareness? Get more online reviews? Attract tons of new patients? Whatever your goals may be, knowing what they are will give your dental Facebook ad campaign the direction it needs to succeed.
Another easy step is to optimize your local dental practice Facebook page. By keeping your address, phone number, website, and other information up to date, you ensure potential patients can find and contact your dental office.
How to Build a Facebook Business Page for Your Dental Practice
Building a Facebook page for your dental practice is the first step in setting up an effective local dental marketing campaign. After all, it can be challenging to attract new patients if they can’t find you!
Creating a Facebook business page for your dental practice is easy. Just follow these steps:
- Go to Facebook.com and click on “Create Page” in the top-right corner.
- Fill out the form and create your business page.
- Click “Get Started” on the next screen.
- Add photos and fill out your practice’s information.
When your page is ready, you can start working on how to build Facebook dental marketing campaigns that will attract new patients to your practice.
“Alyssa and Sail Away Media did a really great job for us! The work was completed in the timeframe that it was promised and the quality of the work was excellent. I highly recommend this company”
“This company is such a pleasure. The experience was professional and the energy was creative the entire step of the way. Alyssa is a dream to work with!”
Daydream Production House
“Sail Away Media has been running our social media marketing program for the past 5 years. I can’t tell you how pleased we have been with their knowledge, innovation and professional skills. They have made our business a buzz in our market.”
Dr. Anna Hong
What Should I Post on My Dental Facebook Page?
The type of content you post on your Facebook business page will influence whether or not people choose to become fans. Don’t let this discourage you. With a little know-how, you can create Facebook posts that maximize your results and bring in tons of new patients for your dental practice.
You can use Facebook posts to show off your dental office’s personality. Share photos from events you have held for current and potential customers. You can also post links to your website or blog.
The best practice is to mix up your Facebook posts. You don’t want to post the same kind of content every day. It’s okay to post about how fun it is to work at your dental office, but try to mix it up with some educational posts, too.
If you don’t know where to start, read articles about dentistry. If you have a Dental SEO Company like Sail Away Media, they can help you figure out exactly what types of posts are most effective for your dental practice.
The Power of Dental Facebook Ads
One of the essential parts of your campaign should be using this powerful platform to create Facebook ads. By running ad campaigns, you can nurture existing patients and reach new patients that might not have otherwise encountered your office.
Realize that creating a dental Facebook ad isn’t as easy as you might think. Most dental professionals make the mistake of just explaining their dental services — in other words; their pages are boring.
Your goal should be to convince people that you are the dental practice they can trust — otherwise, they’ll lose interest and turn their attention elsewhere.
Other tips to keep in mind when you’re managing dental Facebook marketing ads are as follows:
- Create relevant ad copy.
- Create ads for mobile devices.
- Use targeting options to create a custom audience and narrow your reach.
- Understand how to optimize the different ad types (image ads, carousel ads, video ads, etc.).
- Set a lifetime budget so you don’t spend more than you can afford.
- Ensure your dental Facebook ad takes clients to a relevant landing page on the official dental practice website. Landing pages that are confusing or don’t have a clear CTA could make a potential patient less likely to finish scheduling their dental visits.
Facebook Advertising Ideas for Dental Practices
Dental Facebook ads can go a long way in bringing in more patients and more revenue to your dental clinic. However, it’s also worth focusing on other parts of social media marketing to boost your campaign.
Here are other ways you can build a buzz around your dental office along with Facebook ads.
Build Your Reviews
For instance, you should strive to build your reviews. Glowing patient testimonials will ensure clients feel confident about choosing you as their new dentist.
Attract Organic Traffic
Facebook advertisements give your campaign the boost it needs. But basing your digital marketing strategy solely on running ads can leave potential clients on the table. Ideally, it would be best if you also strived to attract organic traffic.
Target people by identifying characteristics ranging from gender to family status. Then, create Facebook posts for them that are creative, engaging, and personable. Stay away from excessively boring, repetitive, or sales-y content when creating ads.
As users start to interact with your content and anticipate future posts, you’ll build brand awareness and (eventually) rely less on paid ads.
Measure Your Progress
Whichever Facebook marketing ideas for dental products you use, you should measure your progress via Facebook Pixel. Otherwise, how will you know if your efforts are paying off and whether you need to adjust your ad campaigns?
You should also monitor your ad account to see which ad type most effectively reaches your target audience members. That way, you can determine where to focus most of your efforts. And while you’re there, you should check your budget to make sure you’re not spending too much.
Utilize Dental Facebook Marketing Messaging Bots
As a local business, you may be too busy to give your patients the attention they deserve. Luckily, messaging bots are here to save the day.
Dental Facebook marketing messaging bots act as your personal assistant. By providing instant automated responses, they ensure you never leave your customers waiting to hear back. We recommend creating automated responses for FAQs and “away” messages to let users know when you’ll be back in the office.
This kind of responsiveness is what you need to turn typical Facebook users into future patients.
In many cases, users will message you when they come across your office’s page. However, you can also run an ad that encourages custom audiences to send a message. This ad type is very engaging and can lead to more conversions.
How to Set Up Dental Marketing Facebook Messenger
Setting up dental marketing with Facebook messenger is easy. Once you enable the “Send Message” button and create custom responses, the bots will do their thing.
However, many dentists don’t realize that you shouldn’t rely on bots alone. These little guys are only there to give you a helping hand — not run your entire business.
As such, you should check your messages frequently. Feel free to give patients more personalized responses and clarify their questions. They’ll appreciate that you took the time to give them the attention that so many other local businesses don’t.
How Can I Get the Best Dental Office Facebook Marketing?
By this point, you know that Facebook marketing for dental practices is essential for growth. But how are you supposed to run an ad campaign when you have patients to tend to?
Your dental practice needs an advertising agency like Sail Away Media. Our team uses its years of experience working with clients in the dental service industry to manage your Facebook ads, messaging bots, and everything in between professionally.
We know how to attract clients and accurately represent your brand through high-quality dental Facebook ads, leaving you free to provide patients with the premium care they expect from you.
Reach out today to get started on Facebook ads for dental practices that will make your dentistry practice’s online presence efficient, friendly, and trustworthy!
Get It Straight
This orthodontist used Facebook ads to grow his 4 practice locations
Pathways Dental Clinic
How we delivered this dental practice 371 new patient leads
Milwaukee Implant Institute
How we raised over $4,500 for the CDC Foundation with social media