The 4 Most Common Mistakes Dental Practices Make In Their Marketing

Mistakes Dental Practices Make

On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from NP Marketing.

She reveals the 4 most common mistakes dental practices make in their marketing and how to ensure you don’t make them too.

Here’s what we covered:

  • Why you should have a plan for your marketing before you jump in
  • What a “social media policy” is and why it’s important
  • How to not get overwhelmed by all things marketing
  • Why you should have your own photos vs. stock photography
  • How to allocate the right budget to marketing
  • What kind of ROI to expect with your marketing
  • Even more importantly—how to measure that ROI

Lots of juicy insight in this episode – enjoy!

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Nathalia Porras from NP Marketing

Founder of NP Marketing, Nathalia lives and breathes digital marketing. Her passion is to help businesses grow their bottom line using smart digital marketing strategies.

Nathalia started out by learning the intricacies of social media marketing, and how these strategies could be used to attain real business objectives. She soon found herself consulting large and small businesses on social media audits, how to create online paid campaigns that converted, and how all the pieces of a digital footprint integrate together.

She currently leads the NP Marketing team with a vision of continuous learning.

You can learn more about Nathalia and NP Marketing right here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How to Attract New Patients on Social Media with Dr. Jessica Emery

How to Attract New Patients on Social Media

Just when you thought you mastered Facebook… Instagram is all the rage. And now people are talking about something called Tik Tok?!

On this episode of Dental Marketing Secrets, guest Dr. Jessica Emery from Dental Soiree joins to help us figure out exactly how to attract new patients on social media.

Here’s what we discussed:

  • What kind of content to post on social media
  • What marketing efforts have been more successful for Dr. Emery
  • How she brings in new patients using social media
  • Plus… How she manages to successfully run 4 businesses!

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Jessica Emery from Dental Soiree

Dr. Jessica Emery is: Wife. Mother. Daughter. Sister. Aunt. Chicago Cosmetic Dentist. Entrepreneur. Creative. Visionary. Philanthropist. Smile Stylist. Girl Boss. Lover of life.

Dr. Emery grew up just outside of Boston, in Worcester, MA. She followed in her mother’s footsteps and attended Tufts University School of Dental Medicine. She opened Sugar Fix Dental Loft in Chicago, completely from scratch and built the practice of her dreams.

At Sugar Fix, Dr. Emery has created a spa-like atmosphere. She treats her patients to white-glove service that she has become known for. She is also the creator behind ALL of Sugar Fix Dental Loft’s social media and marketing.

Additionally, in the fall of 2016, Dr. Emery launched dental soiree. Dental soiree has been a dream come true and holds unlimited potential for the future of dental marketing. If you are a dental practitioner you can view their services here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How to Buy or Sell a Dental Practice with Ryan Kelly

How to Buy or Sell a Dental Practice

On this episode of Dental Marketing Secrets, we interviewed Ryan Kelly from Practice Exchange.

Ryan revealed what you need to do before you buy or sell a dental practice.

Here’s what we covered:

  • What to look for when buying a dental practice
  • How to make your practice sellable
  • How the value of your practice is determined
  • Plus… So much more!

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Ryan Kelly from Practice Exchange

Practice Exchange brings over 50 years of combined experience to the industry with more than 3,000 professional practice transitions successfully completed.

They provide a full suite of Dental and Optometry practice transition services including appraisals, brokerage services, financing, consulting, and transition coordination services.

Learn more about Practice Exchange here: practice-exchange.com


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How to Motivate Your Patients to Take Care of Their Oral Health

How to motivate your patients to take care of their oral health

On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland, Founder of OraVital.

He provided some excellent tips to help motivate your patients to take better care of their oral health.

Here’s what we discussed:

  • How to motivate your patients to take care of their oral health
  • Interesting sales tip through your body language
  • How to use WIIFM (“what’s in it for me”) to increase treatment acceptance
  • The importance of hiring the right people and keeping them around
  • How to be a delegator

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. James Hyland, BSc, DDS

Dr. James Hyland has always been passionate about providing the best and most innovative care for all his patients. In December 2008 Dr. Hyland was the first dentist to open an OraVital Certified Dental Clinic.

Professionally he has been a member of the Ontario Dental Association and the Canadian Dental Association since 1976. Twice he was president of his local dental society while serving on their boards and committees for over 30 years.

Dr. Hyland has served on the faculty of the University of Toronto, Seneca College and George Brown College, as well as being on staff at North York Hospital’s dental department.

Dr. Hyland became CEO of OraVital in 2013. His mandate is to facilitate the expansion of the OraVital Certified Clinic network while broadening the clinical applications of the OraVital System and elevating the level of patient care while improving overall health.

Learn more about OraVital here: oravital.com

How to Attract Dream Patients with Dr. Inna Chern

How to Attract Dream Patients

In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern from New York General Dentistry.

Dr. Chern reveals how to attract dream patients through your marketing!

Here’s what we discussed:

  • What she’s doing on Instagram to succeed (and why this is important)
  • How she attracts her ideal patients with her unique branding
  • Why it’s important to be authentic on social media
  • Why you should figure out what you love before you start marketing
  • How to master work-life balance (especially as a momtrepreneur!)

Listen to the Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Inna Chern, New York General Dentistry

Dr. Inna Chern is proud to be changing the perception of dental care in New York through her innovative and personalized approach.

Since 2003, Dr. Chern has been delivering friendly, integrative, comprehensive, and high-tech dental care to patients throughout Manhattan and New York City.

From preventive dental exams to cosmetic and implant dentistry, Dr. Chern is dedicated to helping patients achieve systemic health and brighter smiles.

Learn more about Dr. Inna Chern here: newyorkgeneraldentistry.com

Or connect with her on Instagram here: instagram.com/newyorkgeneraldentistry

How to Use a Marketing Funnel to Scale Your Practice

How to Use a Marketing Funnel

In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus.

Paul is a Marketing and Business Consultant and he specializes in lead generation for small-medium sized businesses. We discuss how to use a marketing funnel on Facebook and Instagram to grow your dental practice.

Here’s what we discussed:

  • What is a funnel?
  • How to use a marketing funnel
  • What’s the difference between a landing page and your website?
  • Copywriting tips for successful marketing campaigns
  • The difference between Google Ads and Facebook Ads
  • What kind of content you should be sharing online

Listen to the Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Paul Cassimus, Marketing and Business Consultant

Paul Cassimus is based in Richmond, VA. He started King of Pops, and left after 6 years to pursue the venture of marketing and consulting. He specializes in lead generation for small-medium businesses using proven marketing strategies. He particularly works with sales and marketing funnels on Facebook and Instagram.

He knows what it’s like to start a business, and his goal is to help you spend more time with friends and family, create your own schedule, and relieve stress.

Learn more about Paul here: paulcassimus.com

Entrepreneurial Dentistry with Dr. Paul Goodman

entrepreneurial dentistry

In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years, and he has embraced entrepreneurial dentistry. He works with his brother in two locations in Mercer County, NJ. Dr. Goodman has purchased three dental practices, and he shares his personal experience with other dentists.

Here’s what we discussed:

  • What marketing channels have been most successful for him
  • Why you should be using email marketing
  • How to make sure your messaging cuts through the noise
  • What kind of videos you should be recording and why content is so important

Listen to the Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Paul Goodman, Founder of Dental Nachos

Dr. Paul Goodman has been a faculty member for Hiossen Dental Implant Training Program for the past 10 years. He has helped over 100 general dentists place their first dental implants. Additionally, he teaches dental residents at Albert Einstein Medical Center, lecturing to dentists on placing and restoring implants.

A graduate of the University of Pennsylvania School of Dental Medicine, Dr. Goodman has been practicing dentistry for over 10 years. He works with his brother in two locations in Mercer County, NJ. Dr. Goodman has purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He is the founder of Rising Dentists Study Club and Rittenhouse Consulting, LLC – both in Philadelphia.

Learn more about Dr. Goodman here: dentalnachos.com

Dr. Liu’s Secrets to 9 Successful Practice Locations

Successful Practice Locations

In this episode of Dental Marketing Secrets, we interviewed Dr. Noel Liu, Founder of Secure Dental. He reveals how he successfully expanded to 9 successful practice locations.

Here’s what we discussed:

  • How to treat your marketing as an investment
  • How long to give your marketing time to work
  • What marketing channels have been most effective for Dr. Liu
  • How to provide value WITHOUT discounting your services
  • How Dr. Liu successfully expanded to 9 locations

Listen to the Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Noel Liu, Founder of Secure Dental

Dr. Noel Liu is an experienced dentist with a demonstrated history of working and operating in the Health Care industry. He founded Secure Dental in 2012. Since then he and his wife have developed, managed and grown the organization to 9 successful practice locations. As an Emerging DSO he has implemented many systems to remove redundant operations and make his system streamlined. His role is to provide clinical support to his doctors and operational support to his managers and team.

As a graduate of New York University College of Dentistry, he has been serving his community since 2012. He’s a member of the American Dental Association and the Academy of General Dentistry. Dr. Liu is a Diplomate of the International Dental Implant Association.

Learn more about Dr. Noel Liu here: secure-dental.com

Inexpensive, Internal Marketing Strategies with Dr. Leslie Pasco

Inexpensive internal marketing

In this episode of Dental Marketing Secrets, we had Dr. Leslie Pasco on the show. Leslie is well-known as “The Lifestyle Dentist.” We chatted about inexpensive, internal marketing strategies. They are super easy and fast to implement!

Here’s what we discussed:

  • Strategies for inexpensive, internal marketing
  • Why kindness is the most powerful marketing strategy
  • The various marketing methods Dr. Leslie Pasco has implemented
  • How to get more referrals, easily!

Listen to the Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Leslie Pasco, The Lifestyle Dentist

Dr. Leslie Pasco graduated from the University of Pittsburgh School of Dental Medicine in 1998. She has been in private practice ever since and is changing the footprint of dentistry by establishing and maintaining the small, private practicing dentist.

Dr. Leslie and her team of dentists know that heart disease, diabetes, stroke, chronic fatigue and other body ailments are linked to gum disease and issues with the teeth. For that reason, at LiveWell Dentistry, the team of friendly dentists and staff treat you in a comfortable, state of the art environment with caring and compassion so you and your whole body can get better.

Dr. Leslie continues to help dentists improve their quality of life by adopting practices and teaching dentists improved patient care.

Learn more about Leslie here: https://livewelldentistry.net/

5 Steps to Increase Case Acceptance

Increase Case Acceptance

In this episode of Dental Marketing Secrets, guest Jeff Palmer, the CEO of Case Acceptance Academy shares 5 steps to increase case acceptance.

Here’s what we discussed:

  • What’s the best way to answer the “how much” question?
  • Why it’s more cost-effective to increase your case acceptance rate rather than invest more heavily into marketing
  • How to handle price objections and get paid upfront
  • The biggest mistake dentists make when presenting treatment and how to fix it

Listen to the Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Jeff Palmer, Case Acceptance Academy

Jeff Palmer is the CEO and Founder of Case Acceptance Academy. He specializes in working with ambitious dentists to grow their practices. He trains dentists and their teams to implement a predictable system of case acceptance, increasing their production and profit effortlessly.

His mission is to dispel the mystery surrounding case acceptance and to teach dentists practical methods of closing treatment plans. This both increases practice profitability and ensures patients get the highest standard of care possible. Jeff uses a powerful training system and proven methods of increasing case acceptance rates, and his goal is to provide dental practice owners the tools they need to grow their practice and thrive financially.

Learn more about Jeff here: www.caseacceptanceacademy.com