How to Increase Case Acceptance with Multi-Million Dollar Sales Consultant, Sherrine Washington

how-to-increase-case-acceptance

On this episode of Dental Marketing Secrets, I interviewed Sherrine Washington, Founder of Real Talk Sales Consulting and multi-million dollar sales consultant. Sherrine is an award-winning sales coach and trainer. She helps elective medical practices, corporate sales teams, and next-level sales professionals convert same-day sales and drive revenue through the roof!

Here’s what we discussed…

  • How to use sales to serve more people
  • How to help prevent no-shows and cancellations
  • How to handle “NO’S” and “let me think about it”
  • The best way to answer the “how much?” question
  • So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Sherrine Washington, Real Talk Sales Consulting

Sherrine Washington is a former Therapist turned Award-Winning, Multi-Million-Dollar Master Sales Coach & Trainer. She created the R.E.A.L. Talk Selling™ System to help elective medical practices, corporate sales teams, and next-level sales professionals convert SAME-DAY SALES like magic and drive revenue through the roof!

Sherrine’s methodology and coaching philosophy is deeply rooted in the psychology of selling, incorporating strategic sales planning, sustainable action, and implementation. She has spent the past 10 years revitalizing struggling elective practices and corporations. To date, she has sold over $25 million in dental implants alone.

She transforms untrained treatment coordinators and green-but-motivated sales professionals into revenue-generating machines.

Learn more about Sherrine here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Financial Planning Tips for Private Practice Owners

eric miller financial-planning-for-private-practice-owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists.

Here’s what we discussed…

  • How to treat your practice like an investment
  • How to get back on your feet after the COVID-19 crisis
  • What does financial freedom look like?
  • What you need to know if you want to sell your practice
  • So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Eric Miller, Econologics

For Eric, there’s no greater feeling that inspiring practice owners and helping them eliminate financial uncertainty. His specialty is creating and implementing the Econologics Roadmap and ARMoR annual reviews for clients, allowing them to reach their goals now and far into the future.

Econologics Financial Advisors, LLC (EFA) is a full-service, Federally Registered Investment Advisor firm and insurance agency providing comprehensive financial planning services nationwide using a proprietary system called Econologics®.

Learn more about Eric Miller here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Creating a Virtual Practice with Dr. Neil Warshawsky

dr-neil-warshawsky-virtual

On this episode of Dental Marketing Secrets, I interviewed Dr. Neil Warshawsky. Dr. Neil has been working with the Sail Away team for almost 6 months now, and we’ve had the pleasure of watching him grow his practice in the midst of a global pandemic. He shares exactly what he did to go virtual and how he’s achieved this success.

Here’s what we discussed…

  • How he pivoted in this midst of COVID-19
  • How he’s using virtual consultations to close more cases, reduce office trips, and more
  • How he converts virtual consultation appointments to patients
  • Advice for how to stay modern and relevant
  • So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Neil Warshawsky, Get It Straight

Dr. Warshawsky is a born and bred true Chicago native. He attained all of his college training from the University of Illinois where he earned a total of five college degrees, culminating in his Orthodontic Certificate. Today he divides his time among the three pillars that support his practice.

Dr. Neil leads a world-class staff at Get It Straight Orthodontics. With four locations spread across the city and suburbs, they are very high energy, dynamic practice that concentrates on delivering customized orthodontic solutions in comfortable, inviting atmospheres. High-end cosmetic efficiency is the focus of this patient-driven practice. However, as you walk around the offices you will quickly notice that there is more to the practice than just a pretty space. From a paperless approach to the online portal to the mobile website, the practice is completely designed to utilize today’s most advanced technologies to make sure every patient’s objectives are met and every question is answered.

When he is not in his private practice, Dr. Warshawsky is an Associate Professor of Orthodontics at the Craniofacial Center at the University of Illinois Health Center. With more than 18 years of cleft palate team experience and vast knowledge of 3D imaging, he manages a large majority of the craniofacial cleft palate orthodontic cases. Dr. Warshawsky feels very fortunate to have the opportunity to practice orthodontics, and enjoys the ability to give back routinely at the university in a place that “Makes a Difference where it matters most.”

Lastly, to stay current, Dr. Warshawsky may be found on the road some 40+ times per year lecturing to audiences literally around the world on a number of subjects including building clear aligners, lingual orthodontics, and the use of fixed skeletal anchorage for more efficient mechanics.

Learn more about Dr. Neil Warshawsky here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Tips For Using Social Media In Your Dental Practice

Virden Twins

On this episode of Dental Marketing Secrets, I interviewed twin sisters Alex Virden and Dr. Jordan Virden. Alex is a marketing specialist and Jordan is a pediatric dentist. Talk about a power duo!

Alex and Jordan share tips and tricks for making the most out of social media and how to market your practice during strange times (AKA: global pandemic).

Here’s what we discussed…

  • How to position your practice as the go-to in your local community
  • Should dentists be using LinkedIn for marketing?
  • How to make the most of Instagram (posts, stories, and videos)
  • Tips for creating content that is truly engaging online
  • So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Alex Virden and Dr. Jordan Virden, Smiles4Children

Alex Virden and Dr. Jordan Virden are from Ellicott City, Maryland.

Alex is a marketer expert focused on solutions that drive growth. Over the past seven years, she has worked in a marketing management capacity across industries including consulting, hospitality, telecommunications, technology, and publishing.

She has built marketing processes, strategies, and plans from the ground up and trained leaders across teams on the importance of personal and company branding while maintaining an open-minded and collaborative spirit.

Dr. Alex Virden obtained her Doctor of Dental Surgery degree from the University of Maryland School of Dentistry. She has earned prestigious awards such as the Maryland Academy of Pediatric Dentistry Award for Excellence in Pediatric Dentistry, the Katherine Toomey Award for Devotion to the School and to the Profession, and the Dean’s Award for Outstanding Community Service. She is a member of the American Academy of Pediatric Dentistry, the Maryland Academy of Pediatric Dentistry, and the American Association of Women Dentists.

Check out what Jordan is doing on Instagram here.

 


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Marketing Your Dental Practice During COVID-19

marketing-your-dental-practice-during-COVID-19

During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19.

These are strange times, and your marketing needs to be adjusted accordingly to be successful.

We talk about what we’re seeing some doctors do really well, and what is not working.

Here’s a summary of what we discussed…

  • Is it distasteful to be marketing at all during a global pandemic?
  •  What about marketing elective procedures, like veneers and implants?
  • Why you should utilize video in your marketing (now more than ever!)
  • Whether or not we should still be offering virtual consultations, even if your office has re-opened
  • Why paid advertising is ridiculously cheap right now
  • So much more!

Lots of great insight in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Alyssa Ege and Paul Cassimus

Sail Away Media is a dental marketing firm that helps dentists use social media to generate new leads, build their brand, and grow their practice.

Our company was founded by Alyssa Ege when she left a growing career as an eCommerce Manager for a billion-dollar company. She grew up working in her father’s dental office, and felt passionate about helping practices get real results from their digital marketing efforts. Alyssa sought out the best talent from across the country and built out a remote team of marketing experts. Collectively, our team has worked with hundreds of clients over the years and been able to achieve jaw-dropping results.

If you’ve ever asked yourself…

  • How can I fill up my schedule faster?
  • How can I attract new clients consistently?
  • How can I stand out from my competitors?
  • How can I get marketing off my plate and focus on my zone of genius?

You’re in the right place!

Every entrepreneur wants to make an impact in their local community. But, marketing online isn’t always easy. We have worked with hundreds of businesses of all shapes and sizes across the country, and we can deliver and manage the right solution to help you scale and grow.

Learn more about our services here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How to Succeed as a Young Female Practice Owner

young-female-practice-owner

On this episode of Dental Marketing Secrets, I interviewed Dr. Shelby Tesar of Aurora Dentist Office and Orthodontics.

Dr. Tesar has always dreamed of owning a practice. She shares with us how she successfully opened and grew a dental practice as a young female under the age of 30!

While there have been some hardships along the way (including a global pandemic), Dr. Tesar worked hard to keep things thriving.

She reveals how she handled keeping her practice open during COVID-19 and what marketing efforts have been most successful for her growth.

Here’s what we discussed…

  • How she successfully opened up a dental practice
  • What it’s been like to own a practice as a female under the age of 30
  • Staffing challenges and how she’s overcome them
  • How she’s utilizing LinkedIn to grow her personal network and market herself
  • How she has developed a personal brand as a successful dentist
  • So much more!

Lots of great information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Shelby Tesar

Dr. Shelby Tesar was born and raised in Iowa and moved to Colorado in August of 2018. She truly loves being a dentist. She believes that no person or smile is the same, and she works with her patients to optimize their overall health and give them beautiful, long-lasting results.

Professionally, she’s associated with the American Dental Association, Colorado Dental Association, Academy of General Dentistry, and Delta Sigma Delta.

In her free time, she loves to travel, exercise, ski, hike, and try new restaurants.

Learn more about Dr. Shelby Tesar here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Growing Your Dental Practice With Dr. Tiffani Long

Growing-Your-Dental-Practice

On this episode of Dental Marketing Secrets, I interviewed Dr. Tiffani Long of Epic Dental Arts.

She reveals how she successfully purchased and sold her first dental practice, then purchased another one.

Dr. Long has truly embraced social media marketing with an active presence on Facebook, Instagram, and even Tik Tok! She believes that the key to growing your dental practice is being authentic and trying new things.

Here’s what we discussed…

  • How she was able to grow and sell her practice
  • What marketing efforts have been most successful for her
  • Struggles she went through to get her practice to where she wanted
  • How to handle the work-life balance of being a practice owner, dentist, wife, and mom
  • So much more!

Lots of great tips in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Tiffani Long

Dr. Tiffani Long grew up in a rural town in central California. She received her undergraduate B.S. degree from the University of California, San Diego and she has an M.S. from the University of Wyoming. She graduated from dental school in 2000 from the University of the Pacific, San Francisco. Dr. Long continued her education with post-graduate training in Oral Surgery, Orthodontics, and Facial Esthetics. Her passion for all areas of Dentistry and her desire to deliver excellence in care has allowed her to provide a full scope of dental services. She values integrity and quality in all that she does to give each patient the very best dental experience.

Dr. Long is married to her husband, Jerred, and they have two sons. Since moving to Forest Grove in 2014, to be closer to family and to live in the beautiful Pacific Northwest, they have truly enjoyed the area and felt immediately at home. Being part of such a great community, having the opportunity to serve others, and to help people will their dental needs is a blessing for Dr. Long. As a mother and wife, her busy family spends time together with extracurricular school activities, sports, watching movies, and attending church. In Dr. Long’s free time she enjoys painting, jewelry making, shopping, and running. Additionally, she loves to participate in running marathons, half-marathons, and relay events.

Learn more about Dr. Tiffani Long here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Dental Marketing During COVID-19

dental-marketing-during-covid19

On this episode of Dental Marketing Secrets, I interviewed Geovani Mejia, SEO Strategist at PBHS.

He shared tips and tricks on how to navigate your dental marketing during COVID-19.

SEO success can be confusing for a lot of dentists and practice owners, but Geovani breaks it down so it’s easy to understand.

Here’s what we discussed…

  • How to navigate successful dental marketing during COVID-19
  • Whether or not you should worry about ranking on Bing and Yelp
  • How to be tasteful in your marketing right now
  • How to convert telehealth patients to real patients
  • Best methods to collect patient reviews
  • And much more!

Lots of great tips in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Geovani Mejia, SEO Strategist at PBHS.

Geovani Mejia is a marketing consultant that helps small companies improve their online visibility and profits with simple marketing strategies.

Geovani believes the internet can feel like the wild wild west sometimes. Fads come and go, and it can be nearly impossible to keep up with what’s current, important, and relevant online – especially when it comes to growing your business online.

Every day he helps his clients acquire and convert more customers online utilizing different marketing techniques. He works with code, UX, Neuromarketing, Branding, and SEO, PPC, and other marketing strategies to help drive traffic to your website.

Geovani is an SEO analyst with more than 50 clients across the United States in the dental industry… So he really knows his stuff!

Learn more about him here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Untapped Marketing Potential From Your Hygiene Department

Marketing-Potential-From-Your-Hygiene-Department

On this episode of Dental Marketing Secrets, I interviewed Tracy Baker, RDH, Founder of The Dental Hygenius.

She shared tips and tricks on how you can transform your hygiene department into a marketing machine!

Tracy believes that dentists simply cannot sustain working IN their practice and ON their practice at the same time. They need expert help to build and grow their business – but the cost of that help (consultants, etc) makes access prohibitive for many dental practices.

She’s on a mission to change that.

Here’s what we discussed…

  • How to unleash marketing potential from your hygiene department
  • Why internal marketing is so important
  • How to get referrals during every hygiene department
  • How to prevent no-shows and cancellations
  • So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Tracy Baker, The Dental Hygenius

Tracy Baker is the Founder of The Dental Hygenius. Hygienists scale teeth – they scale your business. Her Dental Hygiene Business Models are robust in client insight & provide targeted training and development of new skills, tools, and mindsets.

Learn more about Tracy Baker here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


SEO for Dental Practices with John Voung

seo-for-dental-practices

On this episode of Dental Marketing Secrets, I interviewed John Voung of Local SEO Search about SEO for dental practices. John is based in Toronto, and he’s an SEO wizard!

We chatted about the importance of implementing an SEO strategy for dental practices, and how having the right foundations in place is the first step.

If you want to rank for specific dental keywords, he suggests first focusing on the quality of your business. When people are authentically raving about you on the Internet, your SEO will soar!

John also shared some great advice for anyone just starting off. Whether you’ve just purchased a new practice, or you are new to the online scene, he reveals steps you can take to improve your dental practice’s SEO.

Here’s what we discussed…

  • What a good SEO strategy looks like for a dental practice
  • How to rank for a specific keyword
  • How to successfully implement a blogging strategy (plus how often you need to blog)
  • How reviews help your SEO ranking, and how to get more of them!

Lots of great tips and tricks in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: John Voung, Local SEO Search

John is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.

His parents were among the last of the “boat people” refugees who immigrated from South Vietnam in 1980, and John was born a few months later. Like many newcomers, his family persevered through difficult times and relied upon help from various community organizations (including the Salvation Army and Canada Employment Centre).

Early on, John embraced the value of hard work. Throughout adolescence and early adulthood, he held a number of jobs and studied the many challenges faced by business owners. John set a goal to one day own a business and give back to the local community.

Armed with a strong knowledge of digital marketing changes — as well as the importance of search engines like Google and Yahoo — John became the sole owner of Local SEO Search five years ago. John invests time in getting to know each client, taking a personal approach, and making customers feel valued and appreciated. He educates them about how the “LSS” team draws more targeted clientele to their websites and storefronts, and why design, optimization, and authoritative content expand their bottom line, with a high return on investment.

John’s team is transparent and honest, offering outstanding customer service and the peace of mind that client websites are continuously monitored and improved. As a full-service digital agency, LSS is a one-stop-shop for small and medium-sized businesses. The company provides analytics, design, regular audits, keyword research, and social media marketing. Local SEO Search has been recognized as a top SEO agency in Canada by a leading B2B market research firm. The LSS website posts many testimonials and case studies attesting to an ability to get businesses more clicks, calls, and customers.

A graduate of the University of Western Ontario, John earned his Bachelor of Administrative and Commercial Studies (ACS) in 2003. His career began at Yellow Pages Group, where he was among the top 2% of sales representatives across Canada. Now a proud father, John enjoys coaching and mentoring new entrepreneurs and runs an annual school supply campaign to help deserving young people in elementary and primary grades. Local SEO Search also provides free education to small business owners through live events and their podcast, Local SEO today.

Learn more about John here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.