Marketing Your Dental Practice During COVID-19

marketing-your-dental-practice-during-COVID-19

During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19.

These are strange times, and your marketing needs to be adjusted accordingly to be successful.

We talk about what we’re seeing some doctors do really well, and what is not working.

Here’s a summary of what we discussed…

  • Is it distasteful to be marketing at all during a global pandemic?
  •  What about marketing elective procedures, like veneers and implants?
  • Why you should utilize video in your marketing (now more than ever!)
  • Whether or not we should still be offering virtual consultations, even if your office has re-opened
  • Why paid advertising is ridiculously cheap right now
  • So much more!

Lots of great insight in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Alyssa Ege and Paul Cassimus

Sail Away Media is a dental marketing firm that helps dentists use social media to generate new leads, build their brand, and grow their practice.

Our company was founded by Alyssa Ege when she left a growing career as an eCommerce Manager for a billion-dollar company. She grew up working in her father’s dental office, and felt passionate about helping practices get real results from their digital marketing efforts. Alyssa sought out the best talent from across the country and built out a remote team of marketing experts. Collectively, our team has worked with hundreds of clients over the years and been able to achieve jaw-dropping results.

If you’ve ever asked yourself…

  • How can I fill up my schedule faster?
  • How can I attract new clients consistently?
  • How can I stand out from my competitors?
  • How can I get marketing off my plate and focus on my zone of genius?

You’re in the right place!

Every entrepreneur wants to make an impact in their local community. But, marketing online isn’t always easy. We have worked with hundreds of businesses of all shapes and sizes across the country, and we can deliver and manage the right solution to help you scale and grow.

Learn more about our services here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How to Succeed as a Young Female Practice Owner

young-female-practice-owner

On this episode of Dental Marketing Secrets, I interviewed Dr. Shelby Tesar of Aurora Dentist Office and Orthodontics.

Dr. Tesar has always dreamed of owning a practice. She shares with us how she successfully opened and grew a dental practice as a young female under the age of 30!

While there have been some hardships along the way (including a global pandemic), Dr. Tesar worked hard to keep things thriving.

She reveals how she handled keeping her practice open during COVID-19 and what marketing efforts have been most successful for her growth.

Here’s what we discussed…

  • How she successfully opened up a dental practice
  • What it’s been like to own a practice as a female under the age of 30
  • Staffing challenges and how she’s overcome them
  • How she’s utilizing LinkedIn to grow her personal network and market herself
  • How she has developed a personal brand as a successful dentist
  • So much more!

Lots of great information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Shelby Tesar

Dr. Shelby Tesar was born and raised in Iowa and moved to Colorado in August of 2018. She truly loves being a dentist. She believes that no person or smile is the same, and she works with her patients to optimize their overall health and give them beautiful, long-lasting results.

Professionally, she’s associated with the American Dental Association, Colorado Dental Association, Academy of General Dentistry, and Delta Sigma Delta.

In her free time, she loves to travel, exercise, ski, hike, and try new restaurants.

Learn more about Dr. Shelby Tesar here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Growing Your Dental Practice With Dr. Tiffani Long

Growing-Your-Dental-Practice

On this episode of Dental Marketing Secrets, I interviewed Dr. Tiffani Long of Epic Dental Arts.

She reveals how she successfully purchased and sold her first dental practice, then purchased another one.

Dr. Long has truly embraced social media marketing with an active presence on Facebook, Instagram, and even Tik Tok! She believes that the key to growing your dental practice is being authentic and trying new things.

Here’s what we discussed…

  • How she was able to grow and sell her practice
  • What marketing efforts have been most successful for her
  • Struggles she went through to get her practice to where she wanted
  • How to handle the work-life balance of being a practice owner, dentist, wife, and mom
  • So much more!

Lots of great tips in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Tiffani Long

Dr. Tiffani Long grew up in a rural town in central California. She received her undergraduate B.S. degree from the University of California, San Diego and she has an M.S. from the University of Wyoming. She graduated from dental school in 2000 from the University of the Pacific, San Francisco. Dr. Long continued her education with post-graduate training in Oral Surgery, Orthodontics, and Facial Esthetics. Her passion for all areas of Dentistry and her desire to deliver excellence in care has allowed her to provide a full scope of dental services. She values integrity and quality in all that she does to give each patient the very best dental experience.

Dr. Long is married to her husband, Jerred, and they have two sons. Since moving to Forest Grove in 2014, to be closer to family and to live in the beautiful Pacific Northwest, they have truly enjoyed the area and felt immediately at home. Being part of such a great community, having the opportunity to serve others, and to help people will their dental needs is a blessing for Dr. Long. As a mother and wife, her busy family spends time together with extracurricular school activities, sports, watching movies, and attending church. In Dr. Long’s free time she enjoys painting, jewelry making, shopping, and running. Additionally, she loves to participate in running marathons, half-marathons, and relay events.

Learn more about Dr. Tiffani Long here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Dental Marketing During COVID-19

dental-marketing-during-covid19

On this episode of Dental Marketing Secrets, I interviewed Geovani Mejia, SEO Strategist at PBHS.

He shared tips and tricks on how to navigate your dental marketing during COVID-19.

SEO success can be confusing for a lot of dentists and practice owners, but Geovani breaks it down so it’s easy to understand.

Here’s what we discussed…

  • How to navigate successful dental marketing during COVID-19
  • Whether or not you should worry about ranking on Bing and Yelp
  • How to be tasteful in your marketing right now
  • How to convert telehealth patients to real patients
  • Best methods to collect patient reviews
  • And much more!

Lots of great tips in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Geovani Mejia, SEO Strategist at PBHS.

Geovani Mejia is a marketing consultant that helps small companies improve their online visibility and profits with simple marketing strategies.

Geovani believes the internet can feel like the wild wild west sometimes. Fads come and go, and it can be nearly impossible to keep up with what’s current, important, and relevant online – especially when it comes to growing your business online.

Every day he helps his clients acquire and convert more customers online utilizing different marketing techniques. He works with code, UX, Neuromarketing, Branding, and SEO, PPC, and other marketing strategies to help drive traffic to your website.

Geovani is an SEO analyst with more than 50 clients across the United States in the dental industry… So he really knows his stuff!

Learn more about him here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Untapped Marketing Potential From Your Hygiene Department

Marketing-Potential-From-Your-Hygiene-Department

On this episode of Dental Marketing Secrets, I interviewed Tracy Baker, RDH, Founder of The Dental Hygenius.

She shared tips and tricks on how you can transform your hygiene department into a marketing machine!

Tracy believes that dentists simply cannot sustain working IN their practice and ON their practice at the same time. They need expert help to build and grow their business – but the cost of that help (consultants, etc) makes access prohibitive for many dental practices.

She’s on a mission to change that.

Here’s what we discussed…

  • How to unleash marketing potential from your hygiene department
  • Why internal marketing is so important
  • How to get referrals during every hygiene department
  • How to prevent no-shows and cancellations
  • So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Tracy Baker, The Dental Hygenius

Tracy Baker is the Founder of The Dental Hygenius. Hygienists scale teeth – they scale your business. Her Dental Hygiene Business Models are robust in client insight & provide targeted training and development of new skills, tools, and mindsets.

Learn more about Tracy Baker here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


SEO for Dental Practices with John Voung

seo-for-dental-practices

On this episode of Dental Marketing Secrets, I interviewed John Voung of Local SEO Search about SEO for dental practices. John is based in Toronto, and he’s an SEO wizard!

We chatted about the importance of implementing an SEO strategy for dental practices, and how having the right foundations in place is the first step.

If you want to rank for specific dental keywords, he suggests first focusing on the quality of your business. When people are authentically raving about you on the Internet, your SEO will soar!

John also shared some great advice for anyone just starting off. Whether you’ve just purchased a new practice, or you are new to the online scene, he reveals steps you can take to improve your dental practice’s SEO.

Here’s what we discussed…

  • What a good SEO strategy looks like for a dental practice
  • How to rank for a specific keyword
  • How to successfully implement a blogging strategy (plus how often you need to blog)
  • How reviews help your SEO ranking, and how to get more of them!

Lots of great tips and tricks in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: John Voung, Local SEO Search

John is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.

His parents were among the last of the “boat people” refugees who immigrated from South Vietnam in 1980, and John was born a few months later. Like many newcomers, his family persevered through difficult times and relied upon help from various community organizations (including the Salvation Army and Canada Employment Centre).

Early on, John embraced the value of hard work. Throughout adolescence and early adulthood, he held a number of jobs and studied the many challenges faced by business owners. John set a goal to one day own a business and give back to the local community.

Armed with a strong knowledge of digital marketing changes — as well as the importance of search engines like Google and Yahoo — John became the sole owner of Local SEO Search five years ago. John invests time in getting to know each client, taking a personal approach, and making customers feel valued and appreciated. He educates them about how the “LSS” team draws more targeted clientele to their websites and storefronts, and why design, optimization, and authoritative content expand their bottom line, with a high return on investment.

John’s team is transparent and honest, offering outstanding customer service and the peace of mind that client websites are continuously monitored and improved. As a full-service digital agency, LSS is a one-stop-shop for small and medium-sized businesses. The company provides analytics, design, regular audits, keyword research, and social media marketing. Local SEO Search has been recognized as a top SEO agency in Canada by a leading B2B market research firm. The LSS website posts many testimonials and case studies attesting to an ability to get businesses more clicks, calls, and customers.

A graduate of the University of Western Ontario, John earned his Bachelor of Administrative and Commercial Studies (ACS) in 2003. His career began at Yellow Pages Group, where he was among the top 2% of sales representatives across Canada. Now a proud father, John enjoys coaching and mentoring new entrepreneurs and runs an annual school supply campaign to help deserving young people in elementary and primary grades. Local SEO Search also provides free education to small business owners through live events and their podcast, Local SEO today.

Learn more about John here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How to Use Virtual Consults

how-to-use-virtual-consults

On this episode of Dental Marketing Secrets, the Sail Away Media team discusses how dentists can best use virtual consults.

This is a hot topic right now, while offices across the country are closed due to COVID-19.

Doctors like you are taking advantage of this right now (and even charging for them!) to ensure they have a flood of patients when their practices open again.

Rather than sitting back and waiting for things to change, this is how you can adapt.

Here’s what we discussed…

  • Why you should offer virtual consults (especially right now)
  • How to set up the functionality
  • How to make sure you are HIPAA Compliant
  • The software you need to make it all work
  • How to spread the word and get more appointments (virtually!)

Check out the episode, and comment below if you have any questions about how to use virtual consults.

Lots of value in this episode! Let us know what you think in the comments below.

P.S. If you’re interested in us setting this functionality up for you (completely free of charge) go here.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Instagram for Practice Growth with Dr. Joyce Kahng

Instagram For Practice Growth

On this episode of Dental Marketing Secrets, I interviewed Dr. Joyce Kahng, General Dentist in Costa Mesa, CA.

Dr. Joyce Kahng was awarded as one of America’s top 40 dentists under 40 in 2019 and she has truly embraced the power of social media. She has almost 20,000 followers on Instagram and is growing her social presence daily.

She shares how she’s leveraging social media to grow her practice in this episode.

What we discussed…

  • How Dr. Kahng uses Instagram to reach new potential patients
  • How she has grown her practice
  • Why it’s so important to “give” before you “receive” in the world of social media
  • How she’s leveraging Virtual Smile Consults and using Instagram to get requests

Lots of value in this episode! Let us know what you think in the comments below.

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Joyce Kahng, General Dentist in Costa Mesa, CA.

Dr. Joyce Kahng has built a dental practice that’s modern, spa-like, and patient-focused, where the emphasis is on painless, comfortable care that improves the patient’s life. She’s particularly focused on working with patients who have dental-related anxiety. Understanding that prior negative experiences can lead to a person avoiding care, and therefore needing intensive treatment to restore their oral health, Dr. Kahng advocates for a gradual approach at a pace where the patient is comfortable. By taking the time to build a relationship based on mutual trust, respect, and open communication, she ensures a patient is able to relax and know they are safe during their visits.

She invests in modern dental technology to create a syringe-less dental environment, utilizing a Computer-Assisted Anesthesia System. With advanced technical expertise, she provides a metal-free facility, including proper removal and isolation of silver fillings.

Dr. Kahng is also Faculty and serves as an Assistant Clinical Professor at the University of Southern California Herman Ostrow School of Dentistry. She is passionate about mentoring future dentists and was awarded as 2018’s Outstanding Faculty. She also works on the Admissions Committee to select the best candidates to gain admission into this prestigious school. By working in academia, she can naturally stay 2 steps ahead of all the advances that dentistry has to offer.

Learn more about Dr. Joyce Kahng here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


Boost Your Hygiene Department Productivity With Debbie Seidel-Bittke

Boost Hygiene Department Productivity

On this episode of Dental Marketing Secrets, I interviewed Debbie Seidel-Bittke, Founder of Dental Practice Solutions.

Debbie helps dental offices boost their hygiene department productivity for higher patient retention, more new patients, and increased ROI.

What we discussed…

  • How to make or break it with internal marketing
  • What kind of content to post on social media
  • How to find an expert to lean on
  • How to track metrics & ROI
  • Why you should be recording and listening to your front desk calls

Enjoy the episode!

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Debbie Seidel-Bittke, Dental Practice Solutions

Debbie Seidel-Bittke has become a well-regarded voice in the dental profession. Her strategies for practice growth through the dental hygiene department have been transforming practices worldwide. As the founder of Dental Hygiene Solutions and Dental Practice Solutions, Debbie is devoted to helping empower dental professionals to reach their goals.

Debbie founded Dental Practice Solutions in 2000. She is a high-profile speaker at major national dental meetings and conferences, as well as a noted author for numerous dental publications. Debbie helps practices achieve success by reaching a high level of production through the implementation of preventive, evidence-based, and patient-centered strategies and solutions.

Debbie has been honored with numerous distinctions included being named one of Dentistry’s “Women to Watch.” She has also been named of the “Top Leaders In Dental Consulting” by Dentistry Today. Her satisfaction comes from watching her clients’ practices grow, thrive, and reach new heights. Since 2000, Debbie’s strategies have provided no less than 24% ROI annually for practices who follow her expert analyses and systems.

Schedule a no-cost profit boost session here.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.


How This Endodontist Has Embraced Social Media Marketing

Endodontist Social Media Marketing

On this episode of Dental Marketing Secrets, I interviewed Dr. Sonia Chopra, Endodontist in North Carolina.

She started her practice from scratch in 2008 using traditional ground marketing tactics and going door-to-door. Once she shifted over to digital and social media marketing, she started to see huge growth.

She provides some great tips on how to embrace (and crush!) social media marketing.

Here’s what we covered:

  • How Dr. Sonia Chopra grew both her practice and her personal brand
  • Why it’s so important to put yourself out there on social media
  • How to come up with ideas for content and keep it fresh
  • How to prevent burnout as a busy specialist with multiple businesses

Lots of great tips in this episode – enjoy!

Listen to the Full Interview Here:


Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup


Guest Expert on Dental Marketing Secrets: Dr. Sonia Chopra, Endodontist

Dr. Sonia Chopra is a practicing endodontist in Charlotte, North Carolina.

She made it her mission to help dentists improve their confidence with endodontics and enhance their patients’ experience.

Dr. Chopra is the Founder of Sonia Chopra, DDS and E-School, an endodontic-focused community for dentists seeking to perfect their skills, improve their practice and elevate their patient care. Sonia was born without eight teeth and is no stranger to cavities, implants, and bridges. She always knew she was meant to become a dentist. It was like she was born to help people and with her own dental troubles ripe in her memory, it was easy to put herself in the patient’s chair and understand exactly how her patients felt.

But it wasn’t until an endodontist finally relieved Sonia of a months-long infection through a root canal that she understood the importance of saving teeth. Dr. Sonia firmly believes that the power to keep your patients healthy and happy — and out of such agony — lies within you and your commitment to deepening your understanding of endodontics.


Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.

If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.