Category: Podcast
Instagram for Practice Growth with Dr. Joyce Kahng
On this episode of Dental Marketing Secrets, I interviewed Dr. Joyce Kahng, General Dentist in Costa Mesa, CA.
Dr. Joyce Kahng was awarded as one of America’s top 40 dentists under 40 in 2019 and she has truly embraced the power of social media. She has almost 20,000 followers on Instagram and is growing her social presence daily.
She shares how she’s leveraging social media to grow her practice in this episode.
What we discussed…
- How Dr. Kahng uses Instagram to reach new potential patients
- How she has grown her practice
- Why it’s so important to “give” before you “receive” in the world of social media
- How she’s leveraging Virtual Smile Consults and using Instagram to get requests
Lots of value in this episode! Let us know what you think in the comments below.
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Dr. Joyce Kahng, General Dentist in Costa Mesa, CA.
Dr. Joyce Kahng has built a dental practice that’s modern, spa-like, and patient-focused, where the emphasis is on painless, comfortable care that improves the patient’s life. She’s particularly focused on working with patients who have dental-related anxiety. Understanding that prior negative experiences can lead to a person avoiding care, and therefore needing intensive treatment to restore their oral health, Dr. Kahng advocates for a gradual approach at a pace where the patient is comfortable. By taking the time to build a relationship based on mutual trust, respect, and open communication, she ensures a patient is able to relax and know they are safe during their visits.
She invests in modern dental technology to create a syringe-less dental environment, utilizing a Computer-Assisted Anesthesia System. With advanced technical expertise, she provides a metal-free facility, including proper removal and isolation of silver fillings.
Dr. Kahng is also Faculty and serves as an Assistant Clinical Professor at the University of Southern California Herman Ostrow School of Dentistry. She is passionate about mentoring future dentists and was awarded as 2018’s Outstanding Faculty. She also works on the Admissions Committee to select the best candidates to gain admission into this prestigious school. By working in academia, she can naturally stay 2 steps ahead of all the advances that dentistry has to offer.
Learn more about Dr. Joyce Kahng here.
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.
Boost Your Hygiene Department Productivity With Debbie Seidel-Bittke
On this episode of Dental Marketing Secrets, I interviewed Debbie Seidel-Bittke, Founder of Dental Practice Solutions.
Debbie helps dental offices boost their hygiene department productivity for higher patient retention, more new patients, and increased ROI.
What we discussed…
- How to make or break it with internal marketing
- What kind of content to post on social media
- How to find an expert to lean on
- How to track metrics & ROI
- Why you should be recording and listening to your front desk calls
Enjoy the episode!
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Debbie Seidel-Bittke, Dental Practice Solutions
Debbie Seidel-Bittke has become a well-regarded voice in the dental profession. Her strategies for practice growth through the dental hygiene department have been transforming practices worldwide. As the founder of Dental Hygiene Solutions and Dental Practice Solutions, Debbie is devoted to helping empower dental professionals to reach their goals.
Debbie founded Dental Practice Solutions in 2000. She is a high-profile speaker at major national dental meetings and conferences, as well as a noted author for numerous dental publications. Debbie helps practices achieve success by reaching a high level of production through the implementation of preventive, evidence-based, and patient-centered strategies and solutions.
Debbie has been honored with numerous distinctions included being named one of Dentistry’s “Women to Watch.” She has also been named of the “Top Leaders In Dental Consulting” by Dentistry Today. Her satisfaction comes from watching her clients’ practices grow, thrive, and reach new heights. Since 2000, Debbie’s strategies have provided no less than 24% ROI annually for practices who follow her expert analyses and systems.
Schedule a no-cost profit boost session here.
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.
How This Endodontist Has Embraced Social Media Marketing
On this episode of Dental Marketing Secrets, I interviewed Dr. Sonia Chopra, Endodontist in North Carolina.
She started her practice from scratch in 2008 using traditional ground marketing tactics and going door-to-door. Once she shifted over to digital and social media marketing, she started to see huge growth.
She provides some great tips on how to embrace (and crush!) social media marketing.
Here’s what we covered:
- How Dr. Sonia Chopra grew both her practice and her personal brand
- Why it’s so important to put yourself out there on social media
- How to come up with ideas for content and keep it fresh
- How to prevent burnout as a busy specialist with multiple businesses
Lots of great tips in this episode – enjoy!
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Dr. Sonia Chopra, Endodontist
Dr. Sonia Chopra is a practicing endodontist in Charlotte, North Carolina.
She made it her mission to help dentists improve their confidence with endodontics and enhance their patients’ experience.
Dr. Chopra is the Founder of Sonia Chopra, DDS and E-School, an endodontic-focused community for dentists seeking to perfect their skills, improve their practice and elevate their patient care. Sonia was born without eight teeth and is no stranger to cavities, implants, and bridges. She always knew she was meant to become a dentist. It was like she was born to help people and with her own dental troubles ripe in her memory, it was easy to put herself in the patient’s chair and understand exactly how her patients felt.
But it wasn’t until an endodontist finally relieved Sonia of a months-long infection through a root canal that she understood the importance of saving teeth. Dr. Sonia firmly believes that the power to keep your patients healthy and happy — and out of such agony — lies within you and your commitment to deepening your understanding of endodontics.
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.
The 4 Most Common Mistakes Dental Practices Make In Their Marketing
On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from NP Marketing.
She reveals the 4 most common mistakes dental practices make in their marketing and how to ensure you don’t make them too.
Here’s what we covered:
- Why you should have a plan for your marketing before you jump in
- What a “social media policy” is and why it’s important
- How to not get overwhelmed by all things marketing
- Why you should have your own photos vs. stock photography
- How to allocate the right budget to marketing
- What kind of ROI to expect with your marketing
- Even more importantly—how to measure that ROI
Lots of juicy insight in this episode – enjoy!
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Nathalia Porras from NP Marketing
Founder of NP Marketing, Nathalia lives and breathes digital marketing. Her passion is to help businesses grow their bottom line using smart digital marketing strategies.
Nathalia started out by learning the intricacies of social media marketing, and how these strategies could be used to attain real business objectives. She soon found herself consulting large and small businesses on social media audits, how to create online paid campaigns that converted, and how all the pieces of a digital footprint integrate together.
She currently leads the NP Marketing team with a vision of continuous learning.
You can learn more about Nathalia and NP Marketing right here.
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.
How to Attract New Patients on Social Media with Dr. Jessica Emery
Just when you thought you mastered Facebook… Instagram is all the rage. And now people are talking about something called Tik Tok?!
On this episode of Dental Marketing Secrets, guest Dr. Jessica Emery from Dental Soiree joins to help us figure out exactly how to attract new patients on social media.
Here’s what we discussed:
- What kind of content to post on social media
- What marketing efforts have been more successful for Dr. Emery
- How she brings in new patients using social media
- Plus… How she manages to successfully run 4 businesses!
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Dr. Jessica Emery from Dental Soiree
Dr. Jessica Emery is: Wife. Mother. Daughter. Sister. Aunt. Chicago Cosmetic Dentist. Entrepreneur. Creative. Visionary. Philanthropist. Smile Stylist. Girl Boss. Lover of life.
Dr. Emery grew up just outside of Boston, in Worcester, MA. She followed in her mother’s footsteps and attended Tufts University School of Dental Medicine. She opened Sugar Fix Dental Loft in Chicago, completely from scratch and built the practice of her dreams.
At Sugar Fix, Dr. Emery has created a spa-like atmosphere. She treats her patients to white-glove service that she has become known for. She is also the creator behind ALL of Sugar Fix Dental Loft’s social media and marketing.
Additionally, in the fall of 2016, Dr. Emery launched dental soiree. Dental soiree has been a dream come true and holds unlimited potential for the future of dental marketing. If you are a dental practitioner you can view their services here.
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.
How to Buy or Sell a Dental Practice with Ryan Kelly
On this episode of Dental Marketing Secrets, we interviewed Ryan Kelly from Practice Exchange.
Ryan revealed what you need to do before you buy or sell a dental practice.
Here’s what we covered:
- What to look for when buying a dental practice
- How to make your practice sellable
- How the value of your practice is determined
- Plus… So much more!
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Ryan Kelly from Practice Exchange
Practice Exchange brings over 50 years of combined experience to the industry with more than 3,000 professional practice transitions successfully completed.
They provide a full suite of Dental and Optometry practice transition services including appraisals, brokerage services, financing, consulting, and transition coordination services.
Learn more about Practice Exchange here: practice-exchange.com
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.
How to Motivate Your Patients to Take Care of Their Oral Health
On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland, Founder of OraVital.
He provided some excellent tips to help motivate your patients to take better care of their oral health.
Here’s what we discussed:
- How to motivate your patients to take care of their oral health
- Interesting sales tip through your body language
- How to use WIIFM (“what’s in it for me”) to increase treatment acceptance
- The importance of hiring the right people and keeping them around
- How to be a delegator
Listen to the Full Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Dr. James Hyland, BSc, DDS
Dr. James Hyland has always been passionate about providing the best and most innovative care for all his patients. In December 2008 Dr. Hyland was the first dentist to open an OraVital Certified Dental Clinic.
Professionally he has been a member of the Ontario Dental Association and the Canadian Dental Association since 1976. Twice he was president of his local dental society while serving on their boards and committees for over 30 years.
Dr. Hyland has served on the faculty of the University of Toronto, Seneca College and George Brown College, as well as being on staff at North York Hospital’s dental department.
Dr. Hyland became CEO of OraVital in 2013. His mandate is to facilitate the expansion of the OraVital Certified Clinic network while broadening the clinical applications of the OraVital System and elevating the level of patient care while improving overall health.
Learn more about OraVital here: oravital.com
How to Attract Dream Patients with Dr. Inna Chern
In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern from New York General Dentistry.
Dr. Chern reveals how to attract dream patients through your marketing!
Here’s what we discussed:
- What she’s doing on Instagram to succeed (and why this is important)
- How she attracts her ideal patients with her unique branding
- Why it’s important to be authentic on social media
- Why you should figure out what you love before you start marketing
- How to master work-life balance (especially as a momtrepreneur!)
Listen to the Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Dr. Inna Chern, New York General Dentistry
Dr. Inna Chern is proud to be changing the perception of dental care in New York through her innovative and personalized approach.
Since 2003, Dr. Chern has been delivering friendly, integrative, comprehensive, and high-tech dental care to patients throughout Manhattan and New York City.
From preventive dental exams to cosmetic and implant dentistry, Dr. Chern is dedicated to helping patients achieve systemic health and brighter smiles.
Learn more about Dr. Inna Chern here: newyorkgeneraldentistry.com
Or connect with her on Instagram here: instagram.com/newyorkgeneraldentistry
How to Use a Marketing Funnel to Scale Your Practice
In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus.
Paul is a Marketing and Business Consultant and he specializes in lead generation for small-medium sized businesses. We discuss how to use a marketing funnel on Facebook and Instagram to grow your dental practice.
Here’s what we discussed:
- What is a funnel?
- How to use a marketing funnel
- What’s the difference between a landing page and your website?
- Copywriting tips for successful marketing campaigns
- The difference between Google Ads and Facebook Ads
- What kind of content you should be sharing online
Listen to the Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Paul Cassimus, Marketing and Business Consultant
Paul Cassimus is based in Richmond, VA. He started King of Pops, and left after 6 years to pursue the venture of marketing and consulting. He specializes in lead generation for small-medium businesses using proven marketing strategies. He particularly works with sales and marketing funnels on Facebook and Instagram.
He knows what it’s like to start a business, and his goal is to help you spend more time with friends and family, create your own schedule, and relieve stress.
Learn more about Paul here: paulcassimus.com
Entrepreneurial Dentistry with Dr. Paul Goodman
In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years, and he has embraced entrepreneurial dentistry. He works with his brother in two locations in Mercer County, NJ. Dr. Goodman has purchased three dental practices, and he shares his personal experience with other dentists.
Here’s what we discussed:
- What marketing channels have been most successful for him
- Why you should be using email marketing
- How to make sure your messaging cuts through the noise
- What kind of videos you should be recording and why content is so important
Listen to the Interview Here:
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
Guest Expert on Dental Marketing Secrets: Dr. Paul Goodman, Founder of Dental Nachos
Dr. Paul Goodman has been a faculty member for Hiossen Dental Implant Training Program for the past 10 years. He has helped over 100 general dentists place their first dental implants. Additionally, he teaches dental residents at Albert Einstein Medical Center, lecturing to dentists on placing and restoring implants.
A graduate of the University of Pennsylvania School of Dental Medicine, Dr. Goodman has been practicing dentistry for over 10 years. He works with his brother in two locations in Mercer County, NJ. Dr. Goodman has purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He is the founder of Rising Dentists Study Club and Rittenhouse Consulting, LLC – both in Philadelphia.
Learn more about Dr. Goodman here: dentalnachos.com