Category: Case Studies
How We Delivered This Dental Practice 371 Leads Using Facebook Ads
CASE STUDY
Using the power of Facebook and Instagram ads, we were able to deliver this Calgary dental practice with 371 new patient leads and over 74 new patient phone calls.
THEIR GOAL
As a new practice, their main goal was to get the message out to the local community that they were open and ready to see patients. They wanted to drive in new patient inquiries using the power of social media advertising.
THE PLAN
We mapped out a custom funnel for this practice to promote their services across Facebook and Instagram. We ran ads specifically targeting a 10 mile radius around their office, and anyone who was 45 or older.
We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.
We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.
THE RESULTS
371
leads generated
$7.62
cost per lead
74
new phone calls
4 months
to achieve these results
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How The Crossroads Club More Than Tripled Their Investment On Facebook Ads
CASE STUDY
The Crossroads Club, 501C nonprofit in Delray Beach, hosts a large community event called The Taste of Recovery each year. Using the power of Facebook and Instagram ads, we were able to triple the investment they made on Facebook and Instagram ads leading up to the event.
THEIR GOAL
To generate more ticket sales using Facebook and Instagram
THE PLAN
We built out a custom funnel for The Crossroads Club to promote The Taste of Recovery across Facebook and Instagram and rolled out targeted ads to people within a 50-mile radius of the upcoming event.
We used a combination of images, carousel ads, and videos to get the message across. We drove all the traffic to a custom landing page so we could explain the benefits of getting involved with the event and track the results of the campaign.
We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t purchase, we showed them a variety of retargeting ads.
THE RESULTS
4X
return on ad spend
$8,402
in revenue from ads
224
tickets sold through ads
3 months
to achieve these results
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How We Delivered BiLumix a 9X Return On Ad Spend in Just Over 2 Months
CASE STUDY
Using the power of Facebook and Instagram ads, we were able to deliver BiLumix with a 9X return on ad spend in just over 2 months of working together on their campaigns.
THEIR GOAL
To target dentists and plastic surgeons who would be interested in their product using social media.
THE PLAN
We mapped out a custom funnel for BiLumix to promote their product across Facebook and Instagram. We specifically targeted dentists and plastic surgeons.
We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.
We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of testimonial ads.
THE RESULTS
9X
return on ad spend
$17
cost per lead
66
leads generated
2 months
to achieve these results
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How The Dental Implant Learning Center Achieved a 31X ROI Using Facebook Ads
CASE STUDY
We delivered the Dental Implant Learning Center with a 31X return on ad spend with a 3-month lead generation campaign.
THEIR GOAL
Finding high-quality leads to fill up their dental implant training course with new students.
THE RESULTS
31X
return on ad spend
$11
cost per lead
$15K
revenue
3 months
to achieve these results
SNEAK PEEK
We tested several landing pages and rolled out different copy and creative until we hit our targets.
We delivered an ad campaign with a 9.45% click-through-rate and $0.19 landing page views to help the Dental Implant Learning Center reach their goals of filling up their course.