How We Helped Raise Over $4,500 During COVID-19

Orthodontist Facebook Ads
CASE STUDY

Amidst a global pandemic, we helped the Milwaukee Implant Institute transform their in-person CE event to a virtual online learning event that raised over $4,500 for the CDC Foundation.

THEIR GOAL

During the COVID-19 pandemic, all large in-person events needed to be canceled. But with the power of the Internet, the Milwaukee Implant Institute’s CE event could be transformed into an online learning event. And because of the crisis, our client decided to donate all proceeds to the CDC Foundation. This made it a wonderful cause to promote, and we wanted to raise as much money as we could!

THE PLAN

First, we built out an online funnel (a sequence of landing pages) where doctors could learn more, register, and pay for the online event. Once this was designed and completed we crafted videos, graphics, and copy to use for Facebook and Instagram ads.

We ran ads targeting dentists all across the country and saw sales start to come in immediately. We also implemented retargeting ads to take the results to the next level. If people showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget them with different ads.

THE RESULTS

45

purchases

$4,605

in revenue

5.6X

return on ad spend

2 months

to achieve these results

WHAT DR. CAPUTO HAS TO SAY…

“I’ve had such an outstanding experience working with Alyssa and the Sail Away team.

We truly collaborate to meet our goals. The team is super professional and talented. I am building a brand that I am proud of, and I can’t wait to see what next year holds for us!”

Sail Away Media Testimonials

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How This Orthodontist Used Facebook Ads To Market His Practice

Orthodontist Facebook Ads
CASE STUDY

Using the power of social media marketing, we were able to deliver this Chicago Orthodontist with 4-5 new leads per day and over $35,000 in new business production within the first month of working together.

THEIR GOAL

During the COVID-19 pandemic, this practice set up virtual consultations as a new part of their workflow. They were seeing great success from pre-screening new patients virtually, before scheduling them to come in for a consultation. Their goal was to bring in more new leads and virtual consultation requests so they could continue to grow and thrive.

THE PLAN

After conducting a social media marketing audit, we determined that this practice needed to revamp the look and feel of their social media profiles. Our team got to work and we mapped out content for an entire month in advance so we could visualize it all. This included copy, video design, and graphic design for the practice’s Facebook and Instagram pages.

Another important objective was to be able to track the ROI from the Facebook and Instagram ads. In order to make this easy for our client, we created a custom landing page that is used only for the ads we were running. Every single time a new virtual consultation request came through this landing page, the office was alerted and the information was added to a tracking sheet.

We ran targeted ads for each of the 4 office locations on Facebook and Instagram, and started to bring in new leads almost immediately.

We also implemented retargeting ads to take the results to the next level. If potential patients showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.

Orthodonist Facebook Ads
THE RESULTS

47

consultation requests

$18

cost per consult

$35K

in new business

1 month

to achieve these results

WHAT DR. NEIL HAS TO SAY…

“I recently started using Sail Away Media for some target specific ads. I was not sure if the ROI would be obvious, but I knew that SEO stopped being effective for us and I had to try something different.

I am in the healthcare world and I realized that I was out of my comfort zone in terms of learning this quickly if the goal was to produce a tangible result that could be tracked. Well, I am here to say I was wrong. It is very easy to track, and ridiculously effective. We generated almost 43 leads in 30 days at an average cost of $18-$19/per lead.

In my world if 1 case starts in 30 days it is worth it for me. So when 3 new patients started the first week of the program being deployed I was amazed. It did not stop after the first week. I did follow up with all of the leads personally so you may say that part of the success of our ads is my ability to convert. This is true, but the fact is I would never have spoken to these people otherwise. I am astounded by the effectiveness that Sail Away has achieved.

All this aside, the personal attention I have been given makes me a raving fan. This is a small agency, run by people with passion that know their craft. I would like to think that those who know me would me would say something similar about my practice.”

Sail Away Media Testimonials

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How We Delivered This Dental Practice 371 Leads Using Facebook Ads

Leads Using Facebook Ads
CASE STUDY

Using the power of Facebook and Instagram ads, we were able to deliver this Calgary dental practice with 371 new patient leads and over 74 new patient phone calls.

THEIR GOAL

As a new practice, their main goal was to get the message out to the local community that they were open and ready to see patients. They wanted to drive in new patient inquiries using the power of social media advertising.

THE PLAN

We mapped out a custom funnel for this practice to promote their services across Facebook and Instagram. We ran ads specifically targeting a 10 mile radius around their office, and anyone who was 45 or older.

We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.

We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.

Leads Using Facebook Ads
Facebook Leads
Facebook Leads
THE RESULTS

371

leads generated

$7.62

cost per lead

74

new phone calls

4 months

to achieve these results

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How The Crossroads Club More Than Tripled Their Investment On Facebook Ads

CASE STUDY

The Crossroads Club, 501C nonprofit in Delray Beach, hosts a large community event called The Taste of Recovery each year. Using the power of Facebook and Instagram ads, we were able to triple the investment they made on Facebook and Instagram ads leading up to the event.

crossroads club ticket sales
THEIR GOAL

To generate more ticket sales using Facebook and Instagram

THE PLAN

We built out a custom funnel for The Crossroads Club to promote The Taste of Recovery across Facebook and Instagram and rolled out targeted ads to people within a 50-mile radius of the upcoming event.

We used a combination of images, carousel ads, and videos to get the message across. We drove all the traffic to a custom landing page so we could explain the benefits of getting involved with the event and track the results of the campaign.

We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t purchase, we showed them a variety of retargeting ads.

THE RESULTS

4X

return on ad spend

$8,402

in revenue from ads

224

tickets sold through ads

3 months

to achieve these results

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How We Delivered BiLumix a 9X Return On Ad Spend in Just Over 2 Months

BiLumix Facebook Ads Case Study
CASE STUDY

Using the power of Facebook and Instagram ads, we were able to deliver BiLumix with a 9X return on ad spend in just over 2 months of working together on their campaigns.

BiLumix Case Study Sail Away Media
THEIR GOAL

To target dentists and plastic surgeons who would be interested in their product using social media.

THE PLAN

We mapped out a custom funnel for BiLumix to promote their product across Facebook and Instagram. We specifically targeted dentists and plastic surgeons.

We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.

We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of testimonial ads.

THE RESULTS

9X

return on ad spend

$17

cost per lead

66

leads generated

2 months

to achieve these results

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How The Dental Implant Learning Center Achieved a 31X ROI Using Facebook Ads

CASE STUDY

We delivered the Dental Implant Learning Center with a 31X return on ad spend with a 3-month lead generation campaign.

THEIR GOAL

Finding high-quality leads to fill up their dental implant training course with new students.

THE RESULTS

31X

return on ad spend

$11

cost per lead

$15K

revenue

3 months

to achieve these results

SNEAK PEEK
Sail Away Media Facebook Advertising Case Study

We tested several landing pages and rolled out different copy and creative until we hit our targets.

We delivered an ad campaign with a 9.45% click-through-rate and $0.19 landing page views to help the Dental Implant Learning Center reach their goals of filling up their course.

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