During the COVID-19 pandemic, all large in-person events needed to be canceled. But with the power of the Internet, the Milwaukee Implant Institute’s CE event could be transformed into an online learning event. And because of the crisis, our client decided to donate all proceeds to the CDC Foundation. This made it a wonderful cause to promote, and we wanted to raise as much money as we could!

First, we built out an online funnel (a sequence of landing pages) where doctors could learn more, register, and pay for the online event. Once this was designed and completed we crafted videos, graphics, and copy to use for Facebook and Instagram ads.

We ran ads targeting dentists all across the country and saw sales start to come in immediately. We also implemented retargeting ads to take the results to the next level. If people showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget them with different ads.

During the COVID-19 pandemic, this practice set up virtual consultations as a new part of their workflow. They were seeing great success from pre-screening new patients virtually, before scheduling them to come in for a consultation. Their goal was to bring in more new leads and virtual consultation requests so they could continue to grow and thrive.

After conducting a social media marketing audit, we determined that this practice needed to revamp the look and feel of their social media profiles. Our team got to work and we mapped out content for an entire month in advance so we could visualize it all. This included copy, video design, and graphic design for the practice’s Facebook and Instagram pages.

Another important objective was to be able to track the ROI from the Facebook and Instagram ads. In order to make this easy for our client, we created a custom landing page that is used only for the ads we were running. Every single time a new virtual consultation request came through this landing page, the office was alerted and the information was added to a tracking sheet.

We ran targeted ads for each of the 4 office locations on Facebook and Instagram, and started to bring in new leads almost immediately.

We also implemented retargeting ads to take the results to the next level. If potential patients showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.

As a new practice, their main goal was to get the message out to the local community that they were open and ready to see patients. They wanted to drive in new patient inquiries using the power of social media advertising.

We mapped out a custom funnel for this practice to promote their services across Facebook and Instagram. We ran ads specifically targeting a 10 mile radius around their office, and anyone who was 45 or older.

We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.

We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.