How We Delivered This Dental Practice 371 Leads Using Facebook Ads

CASE STUDY

Using the power of Facebook and Instagram ads, we were able to deliver this Calgary dental practice with 371 new patient leads and over 74 new patient phone calls.

pathways case study

THEIR GOAL

As a new practice, their main goal was to get the message out to the local community that they were open and ready to see patients. They wanted to drive in new patient inquiries using the power of social media advertising.

THE PLAN

We mapped out a custom funnel for this practice to promote their services across Facebook and Instagram. We ran ads specifically targeting a 10 mile radius around their office, and anyone who was 45 or older.

We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.

We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.

pathways dental example
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pathways example 2
THE RESULTS

371


 
leads generated

$7.62


 
cost per lead

74


 
new phone calls

4 months


 
to achieve these results

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