She started her practice from scratch in 2008 using traditional ground marketing tactics and going door-to-door. Once she shifted over to digital and social media marketing, she started to see huge growth.
She provides some great tips on how to embrace (and crush!) social media marketing.
Here’s what we covered:
- How Dr. Sonia Chopra grew both her practice and her personal brand
- Why it’s so important to put yourself out there on social media
- How to come up with ideas for content and keep it fresh
- How to prevent burnout as a busy specialist with multiple businesses
Lots of great tips in this episode – enjoy!
Listen to the Full Interview Here:
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Guest Expert on Dental Marketing Secrets: Dr. Sonia Chopra, Endodontist
Dr. Sonia Chopra is a practicing endodontist in Charlotte, North Carolina.
She made it her mission to help dentists improve their confidence with endodontics and enhance their patients’ experience.
Dr. Chopra is the Founder of Sonia Chopra, DDS and E-School, an endodontic-focused community for dentists seeking to perfect their skills, improve their practice and elevate their patient care. Sonia was born without eight teeth and is no stranger to cavities, implants, and bridges. She always knew she was meant to become a dentist. It was like she was born to help people and with her own dental troubles ripe in her memory, it was easy to put herself in the patient’s chair and understand exactly how her patients felt.
But it wasn’t until an endodontist finally relieved Sonia of a months-long infection through a root canal that she understood the importance of saving teeth. Dr. Sonia firmly believes that the power to keep your patients healthy and happy — and out of such agony — lies within you and your commitment to deepening your understanding of endodontics.
Dental Marketing Secrets is a weekly podcast for dental professionals that want to grow their practices. We interview amazing guests from all over the world that have the experience of running a successful practice and will provide the insight you need.
If you have experience running a practice, or would add value to my audience, I would love to have an open conversation with you. You can apply here.