How to Use a Marketing Funnel to Scale Your Practice

In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus.

Paul is a Marketing and Business Consultant and he specializes in lead generation for small-medium sized businesses. We discuss how to use a marketing funnel on Facebook and Instagram to grow your dental practice.

Here’s what we discussed:

  • What is a funnel?
  • How to use a marketing funnel
  • What’s the difference between a landing page and your website?
  • Copywriting tips for successful marketing campaigns
  • The difference between Google Ads and Facebook Ads
  • What kind of content you should be sharing online

Listen to the Interview Here:


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Guest Expert on Dental Marketing Secrets: Paul Cassimus, Marketing and Business Consultant

Paul Cassimus is based in Richmond, VA. He started King of Pops, and left after 6 years to pursue the venture of marketing and consulting. He specializes in lead generation for small-medium businesses using proven marketing strategies. He particularly works with sales and marketing funnels on Facebook and Instagram.

He knows what it’s like to start a business, and his goal is to help you spend more time with friends and family, create your own schedule, and relieve stress.

Learn more about Paul here: paulcassimus.com

Alyssa Ege

President and Lead Strategist at Sail Away Media. Loves to come up with creative solutions for our clients to help them achieve their goals.

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