How to Use a Marketing Funnel to Scale Your Practice

Dec 10, 2019 | Podcast

In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus.

Paul is a Marketing and Business Consultant and he specializes in lead generation for small-medium sized businesses. We discuss how to use a marketing funnel on Facebook and Instagram to grow your dental practice.

Here’s what we discussed:

  • What is a funnel?
  • How to use a marketing funnel
  • What’s the difference between a landing page and your website?
  • Copywriting tips for successful marketing campaigns
  • The difference between Google Ads and Facebook Ads
  • What kind of content you should be sharing online

Listen to the Interview Here:

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Guest Expert on Dental Marketing Secrets: Paul Cassimus, Marketing and Business Consultant

Paul Cassimus is based in Richmond, VA. He started King of Pops, and left after 6 years to pursue the venture of marketing and consulting. He specializes in lead generation for small-medium businesses using proven marketing strategies. He particularly works with sales and marketing funnels on Facebook and Instagram.

He knows what it’s like to start a business, and his goal is to help you spend more time with friends and family, create your own schedule, and relieve stress.

Learn more about Paul here:


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About Sail Away Media
We use Facebook ads to help busy business owners grow their revenue so they can spend more time doing what they love. Discover how to bring in new leads on autopilot, stop wasting away huge advertising budgets on marketing that doesn’t work, and gain the ability to focus on your zone of genius.
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