How The Crossroads Club More Than Tripled Their Investment On Facebook Ads

CASE STUDY

The Crossroads Club, 501C nonprofit in Delray Beach, hosts a large community event called The Taste of Recovery each year. Using the power of Facebook and Instagram ads, we were able to triple the investment they made on Facebook and Instagram ads leading up to the event.

crossroads club facebook ads
ad sample

THEIR GOAL

To generate more ticket sales using Facebook and Instagram

THE PLAN

We built out a custom funnel for The Crossroads Club to promote The Taste of Recovery across Facebook and Instagram and rolled out targeted ads to people within a 50-mile radius of the upcoming event.

We used a combination of images, carousel ads, and videos to get the message across. We drove all the traffic to a custom landing page so we could explain the benefits of getting involved with the event and track the results of the campaign.

We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page, but didn’t purchase, we showed them a variety of retargeting ads.

THE RESULTS

4X


 
return on ad spend

$8,402


 
in revenue from ads

224


 
tickets sold through ads

3 months


 
to achieve these results

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