The drive to get the attention of potential patients for your practice both online and off is not getting any easier. With more people on the web, specifically on mobile, it’s becoming more and more important to have an online presence. Social Media Advertising Campaigns are one way for you to get found without waiting for the long-term impact of search engine optimization (SEO) to eventually work.
You can have the best dental services in town, but without any exposure, it’s unlikely that you’ll be able to grow your business to its potential. Especially if other practices nearby are running campaigns. You don’t want to miss out on the action.
Facebook and Instagram ads play a huge role in competing with other business competitors in your area – but that’s just one reason why you should be investing in social media advertising – here are the others:
Brand Recognition Increase
While your ranking isn’t directly dependent on social media advertising, studies show that running ads alongside search engine rankings can lead to higher click-through-rates or an increase in traffic, especially since you’re taking up more search engine real estate.
According to Marketing Land and Vantage Local, brand awareness has increased by 63% when businesses employed the use of PPC as a marketing medium.
Additionally, people tend to correlate ads online with a strong brand attached to the business (which means more exposure outside of the internet as well) and once associated with a brand has been made, results have shown a dramatic 300% increase in traffic to the brand’s website.
It Generates Leads Quickly
This is by far one of the biggest selling points when it comes to social media advertising. Having a unique selling proposition along with brand exposure can result in a lot of interested patients. Unlike SEO where you have to wait for the accumulated value to deliver better ranking for your site, paid ads will start delivering immediately. Additionally, you can choose where to place the advertisements. You can select mobile, desktop, tablet, and so many other variations.
But don’t worry – with the right marketing agency for dentists, you can keep your budget in a very reasonable range. In fact, social media advertising can often be less costly than you think when you compare it to other forms of traditional advertising. So you would have the benefit of gaining a massive ROI for the fraction of the cost.
Increase In-Patient Inquiry Phone Calls
Facebook and Instagram ads can not only be targeted to match what a potential patient’s interests, but also by also the city, state, or zip code they reside in. With this, you can write ad text (copy) for the specific audience that persuades them into an offer custom made for them. This offer would be of high value to them that is of a free or reduced cost. In exchange for the offer, they would need to put their name, email, and phone number. This would lead to a call to action that would have them schedule an appointment or have you call them immediately when they fill out the form.
If you’re ready to give PPC a try for your dental office, request a free strategy call with us and we can get your business in the right direction in terms of incorporating this. We are no stranger to how much a dental owner has on their plate. We will be sure to take care of your marketing needs.