How to Run A Successful Video Ad Using Instagram Stories
Instagram story ads have been a hot topic lately… It’s a huge opportunity because users are enmeshed in their Instagram Stories day in and out. Having your brand pop in there in video format with a call to action is powerful stuff!
When you select automatic placements, you run the same ad/creative across various platforms (including the Instagram Stories placement) like the example below from Facebook.
But what’s even more powerful is customizing your creative specifically for this placement.
Let’s talk about the best ways to do this…
The ground rules:
- Use a video that is no longer than 15 seconds
- Use vertical dimensions
- Keep it upbeat and captivating (consider your audience!)
- Use a call-to-action to get consumers to swipe up
- Get creative
The best tools for creating Instagram Story Ads
Here are some of our favorite tools for crafting these videos…
- Quik (GoPro’s video editing app, you can create these videos easily using templates on your phone!)
- Adobe Premiere Pro
Things to keep in mind…
Don’t forget a clear call to action. Get your users to act quickly.
And test, test, test!
P.S. Check out >> these examples from AdEspresso.