How to Run A Successful Video Ad Using Instagram Stories

Jun 15, 2018 | Facebook Marketing

Instagram story ads have been a hot topic lately… It’s a huge opportunity because users are enmeshed in their Instagram Stories day in and out. Having your brand pop in there in video format with a call to action is powerful stuff!

When you select automatic placements, you run the same ad/creative across various platforms (including the Instagram Stories placement) like the example below from Facebook.

instagram story ads

Source: Facebook Business

But what’s even more powerful is customizing your creative specifically for this placement.

Let’s talk about the best ways to do this…

The ground rules:

  • Use a video that is no longer than 15 seconds
  • Use vertical dimensions
  • Keep it upbeat and captivating (consider your audience!)
  • Use a call-to-action to get consumers to swipe up
  • Get creative

The best tools for creating Instagram Story Ads

Here are some of our favorite tools for crafting these videos…

  • Quik (GoPro’s video editing app, you can create these videos easily using templates on your phone!)
  • Camtasia
  • Adobe Premiere Pro

Things to keep in mind…

Don’t forget a clear call to action. Get your users to act quickly.

And test, test, test!

P.S. Check out >> these examples from AdEspresso.

FROM THE PODCAST

Financial Planning Tips for Private Practice Owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed......

Creating a Virtual Practice with Dr. Neil Warshawsky

On this episode of Dental Marketing Secrets, I interviewed Dr. Neil Warshawsky. Dr. Neil has been working with the Sail Away team for almost 6 months now, and we've had the pleasure of watching him grow his practice in the midst of a global pandemic. He shares exactly...

Tips For Using Social Media In Your Dental Practice

On this episode of Dental Marketing Secrets, I interviewed twin sisters Alex Virden and Dr. Jordan Virden. Alex is a marketing specialist and Jordan is a pediatric dentist. Talk about a power duo!Alex and Jordan share tips and tricks for making the most out of social...

Marketing Your Dental Practice During COVID-19

During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19.These are strange times, and your marketing needs to be adjusted accordingly to be successful.We talk about what we're seeing some doctors...

LATEST POSTS

Financial Planning Tips for Private Practice Owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed......

FOLLOW US ON FACEBOOK
About Sail Away Media
We use Facebook ads to help busy business owners grow their revenue so they can spend more time doing what they love. Discover how to bring in new leads on autopilot, stop wasting away huge advertising budgets on marketing that doesn’t work, and gain the ability to focus on your zone of genius.
Share This