Instagram story ads have been a hot topic lately… It’s a huge opportunity because users are enmeshed in their Instagram Stories day in and out. Having your brand pop in there in video format with a call to action is powerful stuff!
When you select automatic placements, you run the same ad/creative across various platforms (including the Instagram Stories placement) like the example below from Facebook.
Source: Facebook Business
But what’s even more powerful is customizing your creative specifically for this placement.
Let’s talk about the best ways to do this…
The ground rules:
- Use a video that is no longer than 15 seconds
- Use vertical dimensions
- Keep it upbeat and captivating (consider your audience!)
- Use a call-to-action to get consumers to swipe up
- Get creative
The best tools for creating Instagram Story Ads
Here are some of our favorite tools for crafting these videos…
- Quik (GoPro’s video editing app, you can create these videos easily using templates on your phone!)
- Camtasia
- Adobe Premiere Pro
Things to keep in mind…
Don’t forget a clear call to action. Get your users to act quickly.
And test, test, test!
P.S. Check out >> these examples from AdEspresso.