Use Gamification to Lower Your Cost Per Lead

Apr 27, 2018 | Facebook Marketing

Use this trick to lower your cost per lead

I’m sure you’ve all seen the popular content floating around your Facebook newsfeeds… What flavor of shrimp are you? What city do you belong in?

You’ve probably even taken the time to participate in some of these.

Why are these types of posts so engaging? Maybe because they’re distracting, entertaining, or just plain fun. Whatever it is, we love to play games. So how can you put a “gamification” twist on your marketing efforts?

So… What’s Gamification?

Hubspot puts it simply, “it’s the marketer’s equivalent of turning a baby’s spoon into a rocket ship so the baby has fun trying to catch it, and you get your baby to eat the smashed peas. Everybody wins, and the baby has a good time to boot.”

It’s turning your marketing into a game in order to achieve your end goal. For instance, using a quiz to collect an email in return, using a points systems to reward your customers for coming back, challenges, contests, do this to win this, etc.

Gamified marketing campaigns tend to get a ton of social proof (likes, comments, shares) and a lower cost per lead (CPL) because you are giving your audience upfront value — ENTERTAINMENT!

Still confused about how your business can use gamification?

Check out this simple quiz I built and find out how much you really know about Facebook ads.

[agni_button value=”Take The Quiz >>” url=”/facebook-marketing-expert-quiz/” size=”lg”]

FROM THE PODCAST

Financial Planning Tips for Private Practice Owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed......

Creating a Virtual Practice with Dr. Neil Warshawsky

On this episode of Dental Marketing Secrets, I interviewed Dr. Neil Warshawsky. Dr. Neil has been working with the Sail Away team for almost 6 months now, and we've had the pleasure of watching him grow his practice in the midst of a global pandemic. He shares exactly...

Tips For Using Social Media In Your Dental Practice

On this episode of Dental Marketing Secrets, I interviewed twin sisters Alex Virden and Dr. Jordan Virden. Alex is a marketing specialist and Jordan is a pediatric dentist. Talk about a power duo!Alex and Jordan share tips and tricks for making the most out of social...

Marketing Your Dental Practice During COVID-19

During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19. These are strange times, and your marketing needs to be adjusted accordingly to be successful. We talk about what we're seeing some...

LATEST POSTS

Financial Planning Tips for Private Practice Owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed......

FOLLOW US ON FACEBOOK
About Sail Away Media
We use Facebook ads to help busy business owners grow their revenue so they can spend more time doing what they love. Discover how to bring in new leads on autopilot, stop wasting away huge advertising budgets on marketing that doesn’t work, and gain the ability to focus on your zone of genius.
Share This