Should You Boost Your Facebook Post?

Dec 27, 2017 | Facebook Marketing

If you have a business Facebook page, I’m sure you’ve seen the notifications saying…“This post is performing better than 90% of other posts on your Page. Boost it to get more great results.” So you must have wondered, should I boost my Facebook post?

The Boost Post option is available as you write new posts for your business page as well. It looks something like this:

Should I boost my Facebook post

If you click that tempting ‘Boost’ button, you’re led to an easy to use interface that guides you through the set up. Choose your targeting, budget, and duration, and your post will get a higher reach. As little as $3 can get you a bunch of engagement (likes, comments, shares). Nice!

…Actually, NOT so nice, Facebook.

Before you boost your next post, I want you to think about this: What is your intention and strategy behind this boosted post? Is it general brand awareness? More leads? Sales? And does this boosted post make sense for your goal?

If your boosted post doesn’t coincide with your goal, I would save your money and put it elsewhere. It might seem like just a few dollars, but it adds up quickly. I’ve audited quite a few ad accounts who rack up thousands of dollars in boosted posts with zero strategy behind them.

Why you should stay away from the Boost Post button

Below is a real life example that we caught in a FB ad account audit.

This client spent over $14K on a single campaign that they forgot to turn off. No strategy behind it at all. No results. Just wasted dollars.

Should I boost my Facebook post

On the bright side, if you DO have a goal, such as getting more leads, page likes, sales, you can achieve these goals through Facebook ads. They just need to be implemented in the correct manner. Campaigns should be set up in Ads Manager so you have more control over how you set them up.

With Ads Manager and Power Editor you have more control over:

  • Objective of your ad: Link clicks, conversions, messages, engagement, etc.
  • Ad placements: Mobile, desktop, Instagram, etc.
  • Targeting: Interest based, location, retargeting website visitors using the FB pixel, custom audiences, lookalike audiences, etc.

So stop pressing that tempting ‘Boost Post’ button and start using your Ads Manager. It’s going to take a LITTLE bit longer to set up your ads this way, but I promise, it’s worth it!

FROM THE PODCAST

Financial Planning Tips for Private Practice Owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed......

Creating a Virtual Practice with Dr. Neil Warshawsky

On this episode of Dental Marketing Secrets, I interviewed Dr. Neil Warshawsky. Dr. Neil has been working with the Sail Away team for almost 6 months now, and we've had the pleasure of watching him grow his practice in the midst of a global pandemic. He shares exactly...

Tips For Using Social Media In Your Dental Practice

On this episode of Dental Marketing Secrets, I interviewed twin sisters Alex Virden and Dr. Jordan Virden. Alex is a marketing specialist and Jordan is a pediatric dentist. Talk about a power duo!Alex and Jordan share tips and tricks for making the most out of social...

Marketing Your Dental Practice During COVID-19

During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19. These are strange times, and your marketing needs to be adjusted accordingly to be successful. We talk about what we're seeing some...

LATEST POSTS

Financial Planning Tips for Private Practice Owners

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed......

FOLLOW US ON FACEBOOK
About Sail Away Media
We use Facebook ads to help busy business owners grow their revenue so they can spend more time doing what they love. Discover how to bring in new leads on autopilot, stop wasting away huge advertising budgets on marketing that doesn’t work, and gain the ability to focus on your zone of genius.
Share This